Jesse Riding, following in the footsteps of his renowned parent, Rainy Riding, was practically born with a fascination for flies and the art of fly tying. With a heritage deeply rooted in this craft, he spent countless hours perched beside his mother, absorbing the intricacies of fly tying throughout his formative years. At age 4, he embarked on his journey by crafting his distinctive variations, assisting customers in the fly shop even during his transition to young adulthood.

With over 35 years dedicated to the fly fishing industry, Jesse Riding's commitment to his craft has been unwavering. Each day, he devotes his time to the vise, conjuring innovative creations that will soon be tested on the water. In his home, he has thoughtfully set up two tying stations—one for his use and another for his children—ensuring a seamless creativity flow.

Jesse holds the positions of Co-Owner and President at Rainy's® Flies & Supplies. This role requires him to strike a balance between sales activities at the company's headquarters and distribution warehouse in Logan, Utah. His interactions span a broad spectrum, from engaging with dealers and sales representatives to collaborating with fellow fly designers. Despite his busy schedule, Jesse remains a dedicated angler, making it a point to explore various fishing destinations every week.

Jesse Riding's creative genius has led him to craft over 60 distinct fly designs, each available for anglers through Rainy's® Flies. His journey has been deeply intertwined with the world of fly fishing and fly tying, a legacy he upholds with pride and enthusiasm.